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Autodesk Announces Autodesk 3ds Max 2008 Modelling, Animation and Rendering Software

New Version Makes Working with Complex Scenes Easier Than Ever Before

6 August 2007 — Autodesk, Inc. (NASDAQ: ADSK) today announced Autodesk 3ds Max 2008 software, the latest version of its out-of-the-box solution for 3D modelling, animation and rendering. 3ds Max 2008 enables artists and designers to overcome challenges associated with large and complex 3D datasets. The software has been used to create numerous notable projects, including visualisations for the EMI Records building in London, the Mass Effect game and the Grindhouse movie. 3ds Max 2008 will be showcased at the Autodesk stand (703) during SIGGRAPH 2007, being held at the San Diego Convention Center on 7-9 August.

“Autodesk 3ds Max 2008 provides an ideal environment for creating the complex 3D content demanded by today’s game, design visualisation, film, and television industries,” said Marc Petit, Autodesk Media & Entertainment senior vice president. “3ds Max 2008 dramatically improves artists’ productivity, enabling them to quickly achieve higher levels of visual sophistication through innovative modelling and interactive rendering capabilities.”

Neversoft Entertainment used 3ds Max to create Tony Hawk’s Project 8, the premier next-generation version of a Tony Hawk title. “Autodesk 3ds Max let us quickly visualise our work as it would appear in the game engine,” explained Nolan Nelson, character art director at the facility. This kept our creative momentum flowing and allowed us to produce the most advanced characters possible for the title.”

Robert Stava, creative director at 3D Media Group and 3ds Max 2008 beta tester said, “Autodesk 3ds Max 2008 quickly became a standard part of our production pipeline. With many of our architectural design projects tipping the scales at millions of polygons, 3ds Max 2008 software’s improved handling of complex data is a very welcome addition.” 3D Media Group recently used 3ds Max to create visualisations for the Fulton Street Transit Center in New York City, the Zayed Stadium in Abu Dhabi and the New Songdo City in Korea.

Highlights of 3ds Max 2008

Improved viewing and handling of large complex scenes:

  • New viewport technology and optimisations provide improved performance with large and complex scenes consisting of tens of thousands of objects. Artists can select thousands of objects and perform material assignments up to 10 times faster. They can also transform objects up to 60 times faster.*
  • 3ds Max 2008 offers a new Scene Explorer, which provides artists with a hierarchical view of scene data, as well as fast scene analysis and editing tools. This facilitates working with complex, object-heavy scenes. It also includes a new Adaptive Degradation System, which improves the software’s interactivity by automatically simplifying the scene display to meet a user-defined target frame rate.

New options for fast, artist-friendly modelling:

  • New modelling user interface options give artists a less menu-dependent modelling experience.
  • 3ds Max 2008 offers conceptual design artists and modellers a more streamlined modelling workflow, which enables them to focus more on the creative process.

New Review toolset and mental ray workflow improvements:

  • The new Review toolset provides iterative rendering workflows with interactive previewing of shadows, the 3ds Max sun/sky environment, and Architectural and Design material settings.
  • 3ds Max 2008 also provides several mental ray workflow improvements, including a new mental ray Sky Portal, which simplifies lighting indoor scenes using outdoor lighting and supports HDRI-based lighting effects.

New tools and enhancements for complex workflows and pipelines:

  • The new integrated MAXScript ProEditor makes it easier to author scripts that automate and customise 3ds Max.
  • Major improvements in file-linking and interoperability with other Autodesk design solutions provide faster, more accurate importing of data into 3ds Max. Furthermore, new features, such as Select Similar, facilitate work with imported data inside 3ds Max.

For a complete list of new features and enhancements in Autodesk 3ds Max 2008, visit

Pricing and Availability
Autodesk anticipates that 3ds Max 2008 will be available in English in October 2007. The Autodesk suggested retail price for 3ds Max 2008 software is £1,449 or €4,250. The Autodesk suggested retail price to upgrade from 3ds Max 9 to 3ds Max 2008 is £595 or €900.

Subscription is available for purchase simultaneously with the product purchase or upgrade. The Autodesk suggested retail price for 3ds Max Subscription is £295 or €450 per year. Subscription customers qualify for access to the latest software updates, valuable product extensions and e-learning materials. For more information about 3ds Max Subscription, please visit

PRESS: 3ds Max 2008 imagery is available on Autodesk’s website at

**Performance data is based on comparisons with Autodesk 3ds Max 9, based on tests conducted by Autodesk over a controlled network, using Windows XP Professional (32b) and DirectX 9c graphics hardware. As with all performance tests, results may vary based on machine, operating system, filters, and even source material. While every effort has been made to make the tests as fair and objective as possible, your results may differ. Product information and specifications are subject to change without notice. Autodesk provides this information “as is”, without warranty of any kind, either express or implied.

About Autodesk
Autodesk, Inc. is the world leader in 2D and 3D design software for the manufacturing, building and construction, and media and entertainment markets. Since its introduction of AutoCAD software in 1982, Autodesk has developed the broadest portfolio of state-of-the-art digital prototyping solutions to help customers experience their ideas before they are real. Fortune 1000 companies rely on Autodesk for the tools to visualise, simulate and analyse real-world performance early in the design process to save time and money, enhance quality and foster innovation. For additional information about Autodesk, visit

Autodesk, AutoCAD, Maya, and 3ds Max are registered trademarks or trademarks of Autodesk, Inc., in the USA and/or other countries. mental ray is a registered trademark of mental images GmbH licensed for use by Autodesk, Inc. SIGGRAPH is a registered trademark of the Association of Computing Machinery, Inc. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product offerings and specifications at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.
© 2007 Autodesk, Inc. All rights reserved.