4 May 2004 – Autodesk, the world's leading design software and digital content company, has announced the availability of Endeavors Technology’s AppExpress on-demand application, to enable potential customers in Europe, the Middle East and Africa (EMEA) to download AutoCAD 2005 trialware direct from the Internet.
The application means new users can try out the software from their desktop when it is convenient to them and without the need to wait for a trail CD to be sent in the post.
“Thanks to Endeavors’ AppExpress on-demand application, Autodesk technology can be delivered to the customer faster, when and where it is needed,” said John Goodman, sales and marketing execution manager for Autodesk’s EMEA Platform Technology Division. “This is a major step forward in the way our customers can evaluate the full capabilities of AutoCAD 2005 in the shortest timeframe. The link to the trail version is on all of Autodesk’s local country web sites. AutoCAD 2005 is streamed to the desktop over the internet and can be used for 30 days .”
He added that there are around one million existing AutoCAD users in Europe, and is confident that by making it easier to trial the software, it will increase demand for the new 2005 version. Already AutoCAD has been successfully streamed to tens of thousands of new users in the US over the past year.
The US has also seen increased sales, improved margins and shortened sales cycles for products such as AutoCAD® 2004, Revit®, and Discreet®’s 3ds max® in the two years since selecting AppExpress on-demand technology.
AppExpress is proving a sound and repeatable business model for independent software vendors looking for a piracy-free, trackable solution of putting full product software in the hands of prospects in the shortest timeframe. It reduces evaluation software costs by eliminating the process of producing and shipping trialware CD-ROMs to customers.
AppExpress is certified for Microsoft® Windows® Server 2003 Standard, Enterprise, and Datacenter Editions. Endeavors Technology is a Gold Certified Partner of Microsoft. More at www.endeavors.com.
