Alias, VRED and Shotgun for the DesignStudio are the solution of choice for the next generation automotive, transportation & mobility Design Studios, supporting the entire design process from ideation and concept to realization. To hear about latest product news from Alias, VRED and Shotgun in the Design Studio, Join our online event with live interaction with our product team on Tuesday and Wednesday April 21, 22. The detailed schedule will be released soon.
New on-demand product demonstrations you can view on your own schedule will be available April 28.
Guidance for AIF Attendees regarding Coronavirus
Autodesk has been tracking developments around the outbreak of novel coronavirus (2019-nCoV), and has made the following decisions regarding the Automotive Innovation Forum (AIF) event in Munich, planned on April 1-2, 2020. We are canceling the physical AIF 2020. This means we will no longer hold AIF including smaller meetings in Munich as previously announced.
We understand these actions may impact your travel plans, and we are committed to minimizing the inconveniences impacting you now. Please do not hesitate to contact us in case of questions as we navigate through this challenging time together.
Costs will be refunded.
Digital technology for a rapidly changing world
We live in a rapidly changing environment and the automotive industry is facing a significant transformation towards mobility. To not only keep up, but to thrive in the mobility world, automotive companies need to innovate even faster to adapt to evolving customer needs, while further digitalizing operations for higher efficiency.
Customer expectations are changing constantly, and traditional operating models make it difficult and costly to scale production of products. With new technologies available, manufacturers must bake more agility into their business.
Creating a sustainable future
At Autodesk, sustainability is about creating technology that improves energy and material productivity. It’s about supporting innovators through grants, software donations, and training. And it’s about leading by example with our own operations, advancing sustainable business practices, and supporting every employee to make a positive impact. Four ways the automotive industry can become more sustainable:
Image courtesy of General Motors
Image courtesy of MJK Performance
The future of the Automotive Industry
CURRENT INDUSTRY CHALLANGES
China is not only the largest Automotive market, it is also rapidly building a local automotive industry centered on mobility, in a tightly interwoven ecosystem of car makers, start-ups, electronics, and most importantly, tech companies. This development changes the global competitive landscape between the different regions, as new competition emerges, and opportunities require a higher degree of localization and adaption to local customer base.
Since mobility is driven by software, apps and consumer technology, traditional manufacturers and their value chain is being disrupted as players from outside the automotive industry try to capture a part of the mobility revenue pool. Both new and existing players need to carefully define where their place in the new industrial order should be.
On a product level, the growth of (connected) service and shifts in car ownerships result in a shift from merely selling a product to selling an experience. Rather than designing products around clearly defined technical requirements, the challenge is to first identify and then adapt to changes, in the ideal customer experience.
Finally, the technology underlying vehicles is fundamentally changing, with electrification, autonomy, and connectivity all being pursued at the same time. Not only does this new technology potentially erode competitive advantage built over decades, but it also forces significant investment, which further exacerbates cost pressures all over the automotive industry.