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Current methods of customer interaction are very “analogue” in nature. At the pre-sales stage they tend to be based on a “mass market” value proposition, increasing only slightly in personalization post sales. Over or under engaging with your market can also have negative impacts for the business. But what if you could engage more digitally, delivering an enhanced experience to them at a frequency that is consistently right for them?
Join this webinar, the fifth in our series of six where we will explore how to better understand and meet your customer values by interacting with them in ways that are increasingly personalised throughout your business relationship.
This webinar is part of a webinar series each one covering one digital capabilityrequired to drive innovation. You can access them all on demand or register for our upcoming ones below.
Enjoy the webinar!
Complete this online assessment to receive a personalised report of your readiness in the five key areas critical to competitive advantage, plus some suggestions on improving your readiness.