These principles, combined with vast computing power, can help designers and engineers create better solutions more quickly, cheaply and effectively to tackle our most important environmental and social challenges.
OPENING THE PROCESS
Customers, communities, suppliers, government and other groups not traditionally involved at the design stage have valuable insights that can lead to better design outcomes. Today's design tools make collaborating far more efficient, so sharing ideas and cocreating is easier than ever. Designers arrive at better solutions by opening up the process to include more voices at an early stage.
Impact modelling helps designers understand the sustainability trade-offs and interdependencies inherent in design decisions before putting their designs into the world. Designers can experiment with variables and see the impacts their choices make, in the context of a broader system. The models help designers optimise their solutions holistically and avoid unintended consequences.
While the concept of iteration is not new, today's designers have powerful tools to simulate virtually, prototype cheaply and get feedback quickly - continuously evolving and improving designs until the best solution emerges.